Paid ad creative
Scroll-stopping ads built to test. Multiple hooks and cuts per concept, so there's always a winner to scale.
Snippet ads, teaser cuts and pre-save spots built to turn a scroll into a stream.
Content that sells. Ads that scale.
Your music deserves a real rollout.
Video, photo and social content from Austin, plus the Meta, TikTok and YouTube ads that put it in front of buyers. One team from first idea to ad account.
Music videos, visuals and release content, then paid ads that turn a drop into streams, followers and ticket sales. Made by an artist, for artists.
Grade this page · 01 Teal / Orange
$1M+in Meta ad spend managed for my own brands and clients
$100K+monthly ad budgets run on creative I directed
3ad platforms planned, made and run in-house: Meta, TikTok, YouTube
1team from the first idea to the ad account
What we make
Every format. Every feed.
Video production
Brand films, product videos and testimonials, from script to color grade.
Performance videos, visualizers, studio sessions and behind-the-scenes content.
Music videos
Artists are our other half. Concept, shoot and edit, cut to the song, not over it.
Concept, shoot and edit by a team that makes music too. Plus vertical cutdowns for every platform.
Social content
Monthly batches of reels, TikToks and carousels, planned on a calendar instead of made up the day of.
A month of release content from one shoot day: teasers, lyric clips, trends and fan moments.
Photography
Brand, product, team and lifestyle photos for your site, ads and press kit.
Cover art shoots, press photos and tour content that look like the music sounds.
Websites
Sites like this one. Fast, interactive and built around your own footage instead of stock.
Artist sites with music, merch, shows and a mailing list, built to feel like your world.
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Scroll to spin
Paid ads, run by the people who made them
Most agencies hand your creative to a separate media buyer. We make the ads and run them, so every test feeds the next shoot.
Great songs die quietly without a push. We make the clips and run the ads, so your budget reaches fans who will actually listen.
How we test creative
An illustration of our process, not client data.
24 live
We launch many hooks at once, cut what doesn't work, and move budget to the winners.
Meta ads
Facebook and Instagram, where I've managed seven figures in spend.
- Lead gen and sales campaigns
- Creative testing at volume
- Retargeting and lookalike audiences
- Release and pre-save pushes
- Reels promotion to grow followers
- Tour and show ticket campaigns
TikTok ads
Native-feeling ads built for the For You feed, not recycled TV spots.
- In-feed and Spark Ads
- Hook testing across cuts
- Creator-style content
- Spark Ads on your best organic posts
- Sound and snippet promotion
- Creator seeding plans
YouTube ads
In-stream, Shorts and discovery ads that reach people already searching.
- Brand and explainer campaigns
- Search-intent targeting
- Remarketing to site visitors
- Music video promotion
- Shorts to grow subscribers
- Targeting fans of similar artists
How a shoot runs
Five steps, the same every time, so you always know what happens next. Scroll to scrub the timeline.
Your brand isn't our portfolio
You won't find a client gallery here. The content we make for you exists to grow your business, not to advertise ours.
No showcasing without a yes
We never post your content, name your brand or share results to promote Hussle Media unless you ask us to.
You own the final files
Every final deliverable is yours to keep, post, edit and run as ads, for as long as you want.
Your ad accounts stay yours
We work inside accounts you own. If we ever part ways, you keep every campaign, audience and pixel.
References, on your call
Want to see what we've made? On a discovery call we'll point you to live work on past clients' own channels, only where they're happy for us to.
Free · No pitch · 48 hours
Get a content teardown
Instead of showing you our work, we'll look at yours. Send your handle or ad account and get a short video breakdown of what's working, what isn't and what we'd change.
Instead of showing you our work, we'll look at yours. Send your handle or your last release and get a short video breakdown of what worked and how we'd roll out the next one.
Request a teardown- 00:00Your last 10 posts or ads
Hooks, pacing, captions and format, reviewed one by one.
- 03:00What your best piece did right
So you can make more of it on purpose.
- 06:00Three fixes for this week
Yours to use whether you hire us or not.
Founder
Layne LaValley
I'm a creative director, editor, photographer and paid media buyer based in Austin. I've managed seven figures in Meta ad spend for my own brands and for clients, and I run TikTok and YouTube campaigns too. Before Hussle Media, I ran creative for a fitness brand spending over $100k a month on ads, where every piece of content had to earn its spot.
So the person shooting your content also knows exactly what it has to do once it's in an ad account.
I'm also a recording artist, performing as Layne LV. I know what it feels like to drop a song you believe in and watch it go nowhere. Hussle Media is how I make sure that doesn't happen to you.
Let's make something
Tell us what you're working on. We reply within one business day.